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TYPOGRAPHIC STANDARDS | 5 DISPLAY TYPEDisplay (or headline) type, is typically considered a font larger than 14 points and it is meant to attract attention. It can often set the tone of a piece. Large type behaves differently than small type. In display type, sometimes individual words and letters need special attention so as not to detract from readability and impact.With our branding fonts and the following guidelines for usage of display type, we can create impactful visual communications.
