Page 10 - Demo

10 | TYPOGRAPHIC STANDARDS03 Display Type: Overall LetterspacingAvoid extra letterspacing to upper and lower case headings. However, when type is white on dark background, and/or when a shadow is added to it, minimal letterspacing may be added for legibility.In general, do not use extra letterspacing just to fill space. To make a heading larger, keep the letterspacing %u201cnormal%u201d and increase font size or boldness. Extra letterspacing may occasionally be used as a design treatment for all caps. This treatment is most successful in small quantities%u2014a word or two%u2014and at smaller font sizes. See footers at bottom of these pages as an example.D I S P L A Y T Y P E