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20 | TYPOGRAPHIC STANDARDS08. Digital Branding CT State branding items and their usage should be carried through to all digital situations (websites, apps, social media, video and more). Effective and consistent digital branding strengthens and communicates our brand to the community and external audiences.DIGITAL BRANDINGAuto-Generated Email SignatureAn email signature \available for faculty and staff's use in creating a signature for email correspondences. The generator is found at https://ctstate.edu/email-gen and will produce the format below. John SmithAdministratorMarketing and CommunicationsSelf-Composed Email SignatureIf faculty and staff prefer to create their own email signature, the following is a suggested format. Please use only simple sans serif fonts (Aptos, Calibri, Arial, Helvetica, etc.) and single line spacing. The font shown below is Verdana, 10pt. Please be sure leave at least one line space before and after the logo.John SmithAdministratorMarketing and CommunicationsCT State Norwalk188 Richards Ave.Norwalk, CT 06854(203) 555-5555ctstate.eduEmail Signatures