Page 12 - Demo

12 | TYPOGRAPHIC STANDARDS04 Display Type: Manual Alignment and KerningManual AlignmentVisually align letters when necessary. Trust your eyes. Mechanical alignment may not provide the best results. Characters curved on the left side (Q, O, G, C) might need to shift when aligning left with a straight character (R, U, P, D, etc.). For example, for a word that starts with %u201cO%u201d above a word that starts with %u201cL%u201d %u2013 you will likely pull the %u201cO%u201d to the left a little.Manual KerningAdjust spacing between characters when necessary. Tip: Squint to see where the dense areas are and open up spacing in just those areas. D I S P L A Y T Y P E