Page 26 - Demo

26 | TYPOGRAPHIC STANDARDSText: Characters Characters Per Line Within a paragraph, the ideal number of characters per line is between 60 and 70 (including spaces). Depending on other paragraph attributes, anywhere between 40 and 80 characters (including spaces) is a comfortable range for maximum readability. Generally, serif fonts can sometimes stand a few more characters per line as the serifs keep the eye moving horizontally more than sans serifs fonts do.Modifying Fonts Avoid extra kerning/letterspacing of text. If readability or fit is an issue, do not go below -10 and over +5 (InDesign settings). Sometimes adding a half to a full point of leading can help readability.Avoid stretching or condensing fonts%u2014this should only be done if absolutely necessary, and should be as undetectable as possible.05TEXT