Page 30 - Demo

30 | TYPOGRAPHIC STANDARDS01 Typesetting RulesAlways use smart (curly) quotes in a heading or headline.Add one space after periods, never two.Do not hyphenate in headings.Do not hyphenate at the end of consecutive lines in text. Always maintain at least three characters before or after a hyphen.Use single quotes for a quote within a headline.Use ligatures whenever possible.Place quotation marks outside of commas and periods (Ex: word.%u201d not word%u201d.) but inside of semicolons and colons (Ex: word%u201d: not word:%u201d).Do not%u00a0use superscript with numbers. Ex. 125th not 125th.When abbreviating years, orient the apostrophe correctly:Ex. %u201923 not %u201823.Tip: Type the apostrophe at the end of a word > type the number > add a space before the apostrophe.Spell out numbers one through nine. Use numerals for 10 and above. Unless a heading is written as a sentence, capitalize the first letter of all words, except for prepositions and articles that are%u00a0less than%u00a0four letters long. Do not use serial commas (Oxford commas) in word lists.STYLE GUIDELINES