Page 18 - Demo

18 | TYPOGRAPHIC STANDARDSText: Font OptionsAny of our brand fonts may be used for text.Realist FamilyRealist is very stylized and rounded, and doesn%u2019t work well very small. Great for headlines.Raleway FamilyUse Raleway only if Realist and Source Sans aren%u2019t available. It is very stylized and rounded, and doesn%u2019t work well very small. Raleway has a higher x-height that Realist and therefore appears larger than Realist at the same size. Because of this, it may be necessary to reduce the font size or increase the leading to have the same \as Realist in text.Source SansSource Sans is a clean, even weighted sans serif which works well at all sizes. It is more generic than Realist, so use for text only.Source SerifSource serif is a good choice for text and when a more formal or elegant look is desired.01TEXT