Marketing

Strategic Marketing and Communications Office

The Strategic Marketing and Communications Department is dedicated to amplifying CT State’s mission by showcasing the vibrant stories and achievements of our college community. From creative design to strategic communications, we offer a comprehensive range of services tailored to meet the college’s diverse needs.

What We Do

Whether you need branding support, collateral design, web updates, or a news release to achieve your strategic goals, our team of experienced marketing and communications professionals is here to help.

Branding and Marketing Strategy

We craft compelling marketing campaigns across all media that enhance the college's reputation and drive recruitment. Maintaining consistency in our branding is essential to strengthen our voice and present CT State as a unified, high-quality institution. Our goal is to reflect our excellence both within our community and beyond.

Our Capabilities

Our team specializes in a variety of marketing and communication services, including:

Creative Services, Graphic Design, and Brand Management

• Access to templates (link), including letterhead, slide deck, agenda, trifold brochures, social media, and flyers
• Brand and style guide, typographic standards and colors
• Logos and identifiers

For printing of business cards or letterhead, contact CT State Gateway Print Services.

Graphic Services

We provide a wide array of graphic services, including:

News Coverage and Promotion

We develop and launch both digital and traditional media strategies, ensuring that the college’s achievements are shared with both internal and external stakeholders. Our team is committed to building strong relationships with the media to responsibly promote CT State, inform the public about policies, and share general news.

Important guidelines: The Media and Public Relations area of Strategic Marketing and Communications is the point of contact for communicating with media to ensure effective and appropriate communication that maintains the college’s reputation, ensures consistency in messaging, and includes important points and college initiatives/news.

Those interested in initiating contact with media should contact the Director of Media and Public Relations first.

All media inquiries should be directed to the Office of Media and Public Relations. Faculty and staff are encouraged to notify the office immediately upon being contacted by a journalist or reporter. If contacted directly, politely inform the media representative that you will connect them with the Media and Public Relations Office. Prior to any media engagement, faculty and staff should consult with Media and Public Relations for assistance with key messages, talking points, and anticipated questions.

Media and Public Relations Services

• CT State news releases
• Event news releases should be submitted 4-6 weeks in advance to ensure timely media coverage.
• News releases on other topics should be issued as soon as possible, preferably within 24 hours of the event.
• Priority is given to news that impacts multiple campuses or holds significant media interest.

Additional services:

• Media advisories
• Press conferences
• PSAs
• Op-ed review
• Spokesperson and media training
• Crisis communication and issue management

Advertising

Our team delivers comprehensive advertising campaigns across Connecticut, as well as parts of Massachusetts and New York. With a strategic focus on digital advertising, we employ a multichannel approach to maximize reach and effectiveness. Our campaigns aim to increase college awareness and boost recruitment, particularly for programs identified by CT State leadership as aligning with high employment demand.

Digital Marketing Services

We develop and launch paid and organic social media campaigns, alongside website services. Our social media guidelines, currently in development, will cover CT State practices related to social media, accessibility, and account registration. All social media activities should align directly with the college’s strategic mission and priorities.

• Follow CT State on:

Organizational Communications

• CT State News: Regular newsletters share important updates with the college community.
• Webinars: Covering broad updates and specific topics like course substitution forms and the honors program.
• CT State Announcements: Sent to the college community from various stakeholders, including shared governance, employee updates, and emergency communications.

Website and Content Management

Our team of web professionals supports the CT State website, handling website management, design, and SEO. We maintain ctstate.edu, develop new web content, and assist faculty and staff with our content management system.

The CT State website is an enrollment-first platform, designed to help prospective students find the resources and support they need to join our community.

Contact Us