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The Entrepreneurial Center at CT State Northwestern is pleased to announce their next Small Business Seminar, The Marketing Guru II, will be held Wednesday, September 10, 5:30 to 8:30 p.m. at Market Street Creatives, 100 Lawton Street, Torrington. Registration is required. A light dinner will be provided.

Due to high demand and an overpacked room at the first Marketing Guru seminar, local entrepreneurs and small business owners are again invited to this free marketing masterclass led by industry expert Sarah Blecher. Participants will learn more practical strategies and actionable tips to boost their brand, attract more customers, and increase business sales.

The workshop will cover a range of essential marketing topics including how to maximize your marketing budget, utilize artificial intelligence (AI) for content creation, understand and develop local search engine optimization (SEO), and optimize your sales process from leads to paying customers.

Blecher previously served as a digital strategy leader for a top New York city agency where she worked with iconic brands such as Lancome, L'Oreal, Pfizer, Quest, and Make-A-Wish. As a consultant for the Community Economic Development Fund (CEDF) and as a mentor for Service Corps of Retired Executives (SCORE), she is dedicated to guiding small businesses and entrepreneurs towards unlocking their full potential through strategic digital marketing.

This event is sponsored by Eversource and SCORE Northwest CT and supported by Market Street Creatives and The Northwest CT Chamber of Commerce.

For more information or to register contact Entrepreneurial Center director John Fiorello at 860-738-6444 or go to www.ctstate.edu/ec to register online.